Published in 2006, this was the first italian manual for the campaigners, planned by ASVI Social Change, edited by Davide Cavazza – at the time Campaign Coordinator of the Italian Committee for UNICEF and published by the EMI, it wants to offer a theoretical and practical tool that can be used on a daily basis by who approaches for the first time to the world of campaigns for the Non Profit Organisations, but also to the operators who require an innovative approach in the project management and to the professional, of small and big organisations, who want to measure with colleagues from different areas.